Daily Briefs
Client: Art 327 - Package Design
Sustainability in design was the focus of this course project. The goal was to create packaging for a project that either (1) had purpose after it was brought home or (2) create packing for a product out of repurposed material. Using newspaper and recycled cardboard, I created packaging for a week-long set of men's briefs. My marketing point was, "Imagine the stories your briefs could tell about your life if they were able to talk." The energy and excitement of that idea is matched with the visual experience the customer gets after the box is opened.
Copyright © 2010, Andrew J. Edwards
Sustainability in design was the focus of this course project. The goal was to create packaging for a project that either (1) had purpose after it was brought home or (2) create packing for a product out of repurposed material. Using newspaper and recycled cardboard, I created packaging for a week-long set of men's briefs. My marketing point was, "Imagine the stories your briefs could tell about your life if they were able to talk." The energy and excitement of that idea is matched with the visual experience the customer gets after the box is opened.
Copyright © 2010, Andrew J. Edwards